Test d'entraînement · Marketing & attention

Exemples de questions

Exemples de questions avec les réponses.

Tirées du test d'entraînement, réponses visibles. L'examen pose sa propre sélection de 40 questions.

1. La persuasion éthique dans la vraie vie

   1. Which steps belong to the pause-and-check protocol? Choose all that apply.

   Sélectionne toutes les réponses valables.

   • Verify independently Bonne réponse
   • BAct inside the emotional spike
   • Stop Bonne réponse
   • Contact through official channels Bonne réponse

   Pourquoi : The protocol interrupts manipulation by slowing action and checking claims independently.

2. Marques, confiance et familiarité

   2. What is the familiarity effect?

   • AAttention automatically increases with repetition
   • BThe newest option is usually preferred
   • Repeated exposure tends to increase comfort over time Bonne réponse
   • DPeople trust only after deep evaluation

   Pourquoi : Repeated exposure can make something feel more comfortable before deep evaluation happens.

3. Pourquoi on veut ce que les autres veulent

   3. Which of the following are authority signals? Choose all that apply.

   Sélectionne toutes les réponses valables.

   • Institutional affiliation Bonne réponse
   • Production quality Bonne réponse
   • Credentials Bonne réponse
   • Social endorsements Bonne réponse

   Pourquoi : All of these were presented as authority signals that can influence trust.

4. Accroches, histoires et mémoire

   4. When mental effort rises, attention usually rises as well.

   • AVrai
   • Faux Bonne réponse

   Pourquoi : The lesson teaches the opposite relationship: higher mental effort often leads to lower attention.

5. Pourquoi l'attention semble épuisée

   5. Why do anger and threat signals often attract attention quickly?

   • AThey require long analysis
   • BThey are always accurate
   • CThey reduce uncertainty instantly
   • They feel immediately relevant Bonne réponse

   Pourquoi : Anger and threat signals grab attention because they feel relevant right away; attention is not the same as accuracy.

6. L'attention en situation critique

   6. Why do simple stories often travel well?

   • They reduce mental strain Bonne réponse
   • BThey contain more evidence
   • CThey eliminate uncertainty completely
   • DThey are always more accurate

   Pourquoi : Simple stories are easier to hold in memory and process. Ease of understanding is not the same as accuracy.

7. Créateurs, communautés et pouvoir parasocial

   7. Why can over-explaining during a controversy backfire?

   • AIt guarantees audience forgiveness
   • BIt reduces all public discussion
   • CIt prevents any future trust repair
   • It may avoid the main concern while focusing on details Bonne réponse

   Pourquoi : A lengthy defense can miss the core issue if it does not acknowledge the broken expectation.

8. Campagnes célèbres, icônes et ères d'internet

   8. What does 'relatability lowered psychological distance' mean?

   • AThe creator avoided mistakes
   • The creator felt more approachable and closer to everyday life Bonne réponse
   • CThe creator became more famous
   • DThe creator shared less personal content

   Pourquoi : Relatability makes a creator feel closer and more familiar rather than distant.