Test di pratica · Marketing e attenzione

Domande di esempio

Domande di esempio con risposte.

Dal test di pratica, con le risposte in vista. L'esame pone un proprio set di 40 domande.

1. Persuasione Etica nella Vita Reale

   1. Which steps belong to the pause-and-check protocol? Choose all that apply.

   Scegli tutte le opzioni che si applicano.

   • Verify independently Risposta corretta
   • BAct inside the emotional spike
   • Stop Risposta corretta
   • Contact through official channels Risposta corretta

   Perché: The protocol interrupts manipulation by slowing action and checking claims independently.

2. Brand, Fiducia e Familiarità

   2. What is the familiarity effect?

   • AAttention automatically increases with repetition
   • BThe newest option is usually preferred
   • Repeated exposure tends to increase comfort over time Risposta corretta
   • DPeople trust only after deep evaluation

   Perché: Repeated exposure can make something feel more comfortable before deep evaluation happens.

3. Perché le Persone Vogliono Quello che Vogliono gli Altri

   3. Which of the following are authority signals? Choose all that apply.

   Scegli tutte le opzioni che si applicano.

   • Institutional affiliation Risposta corretta
   • Production quality Risposta corretta
   • Credentials Risposta corretta
   • Social endorsements Risposta corretta

   Perché: All of these were presented as authority signals that can influence trust.

4. Hook, Storie e Memoria

   4. When mental effort rises, attention usually rises as well.

   • AVero
   • Falso Risposta corretta

   Perché: The lesson teaches the opposite relationship: higher mental effort often leads to lower attention.

5. Perché l'Attenzione Sembra Esaurita

   5. Why do anger and threat signals often attract attention quickly?

   • AThey require long analysis
   • BThey are always accurate
   • CThey reduce uncertainty instantly
   • They feel immediately relevant Risposta corretta

   Perché: Anger and threat signals grab attention because they feel relevant right away; attention is not the same as accuracy.

6. Attenzione nelle Situazioni ad Alto Rischio

   6. Why do simple stories often travel well?

   • They reduce mental strain Risposta corretta
   • BThey contain more evidence
   • CThey eliminate uncertainty completely
   • DThey are always more accurate

   Perché: Simple stories are easier to hold in memory and process. Ease of understanding is not the same as accuracy.

7. Creator, Community e Potere Parasociale

   7. Why can over-explaining during a controversy backfire?

   • AIt guarantees audience forgiveness
   • BIt reduces all public discussion
   • CIt prevents any future trust repair
   • It may avoid the main concern while focusing on details Risposta corretta

   Perché: A lengthy defense can miss the core issue if it does not acknowledge the broken expectation.

8. Campagne Famose, Icone ed Ere di Internet

   8. What does 'relatability lowered psychological distance' mean?

   • AThe creator avoided mistakes
   • The creator felt more approachable and closer to everyday life Risposta corretta
   • CThe creator became more famous
   • DThe creator shared less personal content

   Perché: Relatability makes a creator feel closer and more familiar rather than distant.