Teste prático · Marketing e atenção

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Exemplos de perguntas com respostas.

Do banco do teste prático, com as respostas à vista. A prova tem seu próprio conjunto de 40 perguntas.

  1. Persuasão Ética na Vida Real

    1. Which steps belong to the pause-and-check protocol? Choose all that apply.

    Escolha todas as opções corretas.

    • Verify independently Resposta correta
    • Act inside the emotional spike
    • Stop Resposta correta
    • Contact through official channels Resposta correta

    Por quê: The protocol interrupts manipulation by slowing action and checking claims independently.

  2. Marcas, Confiança e Familiaridade

    2. What is the familiarity effect?

    • Attention automatically increases with repetition
    • The newest option is usually preferred
    • Repeated exposure tends to increase comfort over time Resposta correta
    • People trust only after deep evaluation

    Por quê: Repeated exposure can make something feel more comfortable before deep evaluation happens.

  3. Por Que Queremos o Que os Outros Querem

    3. Which of the following are authority signals? Choose all that apply.

    Escolha todas as opções corretas.

    • Institutional affiliation Resposta correta
    • Production quality Resposta correta
    • Credentials Resposta correta
    • Social endorsements Resposta correta

    Por quê: All of these were presented as authority signals that can influence trust.

  4. Ganchos, Histórias e Memória

    4. When mental effort rises, attention usually rises as well.

    • Verdadeiro
    • Falso Resposta correta

    Por quê: The lesson teaches the opposite relationship: higher mental effort often leads to lower attention.

  5. Por Que a Atenção Parece Esgotada

    5. Por que sinais de raiva e ameaça costumam atrair a atenção rapidamente?

    • Exigem uma análise demorada
    • São sempre precisos
    • Reduzem a incerteza na hora
    • Parecem relevantes de imediato Resposta correta

    Por quê: Sinais de raiva e ameaça chamam a atenção porque parecem relevantes de imediato; atenção não é o mesmo que precisão.

  6. Atenção em Situações Críticas

    6. Why do simple stories often travel well?

    • They reduce mental strain Resposta correta
    • They contain more evidence
    • They eliminate uncertainty completely
    • They are always more accurate

    Por quê: Simple stories are easier to hold in memory and process. Ease of understanding is not the same as accuracy.

  7. Criadores, Comunidades e Poder Parassocial

    7. Why can over-explaining during a controversy backfire?

    • It guarantees audience forgiveness
    • It reduces all public discussion
    • It prevents any future trust repair
    • It may avoid the main concern while focusing on details Resposta correta

    Por quê: A lengthy defense can miss the core issue if it does not acknowledge the broken expectation.

  8. Campanhas Famosas, Ícones e Eras da Internet

    8. What does 'relatability lowered psychological distance' mean?

    • The creator avoided mistakes
    • The creator felt more approachable and closer to everyday life Resposta correta
    • The creator became more famous
    • The creator shared less personal content

    Por quê: Relatability makes a creator feel closer and more familiar rather than distant.

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