Пробный тест · Маркетинг и внимание

Загружаем вопросы…

Примеры вопросов

Примеры вопросов с ответами.

Из пула пробного теста, с открытыми ответами. На экзамене будет свой набор из 40 вопросов.

  1. Этичное убеждение в жизни

    1. Which steps belong to the pause-and-check protocol? Choose all that apply.

    Выбери все подходящие варианты.

    • Verify independently Правильный ответ
    • Act inside the emotional spike
    • Stop Правильный ответ
    • Contact through official channels Правильный ответ

    Почему: The protocol interrupts manipulation by slowing action and checking claims independently.

  2. Бренд: доверие и узнавание

    2. What is the familiarity effect?

    • Attention automatically increases with repetition
    • The newest option is usually preferred
    • Repeated exposure tends to increase comfort over time Правильный ответ
    • People trust only after deep evaluation

    Почему: Repeated exposure can make something feel more comfortable before deep evaluation happens.

  3. Почему мы хотим то же, что другие

    3. Which of the following are authority signals? Choose all that apply.

    Выбери все подходящие варианты.

    • Institutional affiliation Правильный ответ
    • Production quality Правильный ответ
    • Credentials Правильный ответ
    • Social endorsements Правильный ответ

    Почему: All of these were presented as authority signals that can influence trust.

  4. Хуки, истории и память

    4. When mental effort rises, attention usually rises as well.

    • Верно
    • Неверно Правильный ответ

    Почему: The lesson teaches the opposite relationship: higher mental effort often leads to lower attention.

  5. Почему внимание на исходе

    5. Why do anger and threat signals often attract attention quickly?

    • They require long analysis
    • They are always accurate
    • They reduce uncertainty instantly
    • They feel immediately relevant Правильный ответ

    Почему: Anger and threat signals grab attention because they feel relevant right away; attention is not the same as accuracy.

  6. Внимание в критических ситуациях

    6. Why do simple stories often travel well?

    • They reduce mental strain Правильный ответ
    • They contain more evidence
    • They eliminate uncertainty completely
    • They are always more accurate

    Почему: Simple stories are easier to hold in memory and process. Ease of understanding is not the same as accuracy.

  7. Блогеры, сообщества и власть

    7. Why can over-explaining during a controversy backfire?

    • It guarantees audience forgiveness
    • It reduces all public discussion
    • It prevents any future trust repair
    • It may avoid the main concern while focusing on details Правильный ответ

    Почему: A lengthy defense can miss the core issue if it does not acknowledge the broken expectation.

  8. Культовые кампании, иконы и эпохи Сети

    8. What does 'relatability lowered psychological distance' mean?

    • The creator avoided mistakes
    • The creator felt more approachable and closer to everyday life Правильный ответ
    • The creator became more famous
    • The creator shared less personal content

    Почему: Relatability makes a creator feel closer and more familiar rather than distant.

Что проверяет экзамен