The Psychology of Salesmanship
William Walker Atkinson · 1912
5.0 · 9 ratings
About the book
Atkinson turns his New Thought machinery onto the sales call: two minds meet, and the transaction is decided in them before any goods change hands. The mind of the salesman, the mind of the buyer, and the steps from approach to close.
Try the short course
Part 1 · When business discovered the mind. The first six slides, free.
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In 1912, say the word "psychology" to a businessman and you got a shrug, a raised eyebrow and a change of subject. To him it meant the classroom, or the soul, or clairvoyance and telepathy, what Atkinson calls general "spookiness".
Atkinson opens the book by clearing that away. Psychology, he says, simply means the science of the mind. It is not metaphysics and it is not the psychic.
And then the uncomfortable part for the sceptic: he is already using it. Every time a salesman catches someone's attention, stirs their interest, builds a desire and moves them to act, he is working with the laws of the mind, whether he has ever heard the word or not.
Inside the course
12 parts- Psychology arrives in businessFree above
- The mind of the salesman
- Confidence, and its counterfeits
- The mind of the buyer
Questions
Is The Psychology of Salesmanship free to read in Astra Trainer?
Yes. The full book opens free in the app’s reader, in English and Russian.
What is the short course?
12 short parts that walk through the book’s key ideas in slides, each with a quick quiz. The first six slides are free to try on this page.
Where do I get the app?
Astra Trainer is free on the App Store and Google Play. The Psychology of Salesmanship is waiting in the app’s library.
